I completed my master's thesis with the listed title. The abstract is listed below.

 

Traditionally, community has been your neighborhood, the people you see frequently enough and over a long enough duration to have built relationships with. As technology that enables communication with people on the other side of the globe expands, the definition of community is expanding.  While museums are putting in a lot of effort to keep up with current trends in technology, technology changes quickly, often evolving into things entirely new. Video and social media are the newest wave of technology that many museums are beginning to grapple with. Though some consider using online platforms such as YouTube as a place for online dialogue, YouTube would be better served as a setting for building an online community. Museums can best do this through collaborating with YouTube members and encouraging members to contribute to content and interact with each other. In suggesting that museums should expand their attempts at shared authority into cyberspace where social media encourages collaboration and response, this project provides concepts for creating video for an online audience and examples of prominent independent YouTube vloggers whom museums might emulate to expand their educational missions to the online realm. Provided are two scripts and videos that demonstrate the results of the analysis of both scholarly and YouTube sources

 

My full thesis can be downloaded and read here  ----->